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Creative Reaction Lab

 

Creative Reaction Lab

Creative Reaction Lab’s mission is to educate, train, and challenge Black and Latinx youth to become leaders designing healthy and racially equitable communities. They challenge the belief that only adults with titles (e.g. mayors, CEOs, etc.) have the power and right to challenge racial and health inequities. However, they are conscious that it’s not just the work of the people that have been historically underinvested to dismantle oppressive systems. Therefore, they are rallying an intergenerational movement of Redesigners for Justice.

Giving Tuesday 2020

An annual campaign, Giving Tuesday is an important day for non-profits focused on the gift of giving. One month into my role as a Design Associate, I took the lead in planning and executing the communications for CRXLAB’s 2020 Giving Tuesday push, including email and social assets. We reached our fundraising goal within 2 hours of going live 🎉

Contribution: Graphic Design, Project Management, Animation, Presentation Design, Marketing Strategy

Email Marketing

Quote cards

Illustrations

My time at CRXLAB allowed for a ton of exploration and creative liberty when building out an illustration language.

Portraits

Google drive thumbnails

one-off Social assets